Easy to say harder to do. Even hardened data analysts can get lost in data forest. Not to speak of those who barely read Google Analytics. So I put my Robin Hood hat on and tried to help small to medium eCommerce business owners.
Based on my previous experience where my projects failed because I wasn’t paying too much attention to the business model (which is kinda important). With my next project, I wanted to make it right. So I did decent market research first:
… 1 year later. The Shopins app was finally listed on Shopify’s app store.
I’ve built a SaaS (software as a service) eCommerce data analysis app, which displays the results in a social media-like feed. I’ve tried to make is much convenient as possible. Data are illustrated as infographics and you can catch up with your store’s data just by scrolling down like you are doing on regular social media sites.
One of the best things that happened with this project, is that it was listed for “Shopify Staff picks” promotion, which gives you free user acquisition for one week.
Numbers were great, some customers are still using it, but since there was no customer feedback (at all), which gives you a red warning flag because it’s unclear whether you did it right or there are some things that need be changed.